To prove that the new Fiat 500 has endless possibilities of customization, we have created a tool that automatically suggests the best personalization for you based on the content you publish on your social network profiles.
You simply connect your Facebook, Twitter, Flickr, YouTube and/or Last.fm account and the website reads the most common subjects you talk about. The places you check-in to, the songs you listen to more frequently, the words that you use on your Facebook posts - and then on.
Based on that, we suggest car customizations, color, stickers and accessories that fit right in your lifestyle.
In order present your social networks usage statistics, we decided to create a visual metaphor for that - instead of just showing you a bunch of numbers.
A lot of rules had to be defined in a way that the graphics would look different for each user that visits the website.
Based on the same concept, we also developed a mobile app that suggests one of the endless customizations for you - but this time, based on your facial features.
The video below explains how the app works:
Bonus: backstage pics.