Fiat 500 | The car of your time


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To prove that the new Fiat 500 has endless possibilities of customization, we have created a tool that automatically suggests the best personalization for you based on the content you publish on your social network profiles. 

You simply connect your Facebook, Twitter, Flickr, YouTube and/or Last.fm account and the website reads the most common subjects you talk about. The places you check-in to, the songs you listen to more frequently, the words that you use on your Facebook posts - and then on.

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Based on that, we suggest car customizations, color, stickers and accessories that fit right in your lifestyle.

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In order present your social networks usage statistics, we decided to create a visual metaphor for that - instead of just showing you a bunch of numbers.

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A lot of rules had to be defined in a way that the graphics would look different for each user that visits the website.

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Based on the same concept, we also developed a mobile app that suggests one of the endless customizations for you - but this time, based on your facial features.

You take a picture of your face and the app analyzes every detail of the photo, including your smile, eyes and the photo background.

You take a picture of your face and the app analyzes every detail of the photo, including your smile, eyes and the photo background.

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The video below explains how the app works:

Bonus: backstage pics.

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