VitaminWater | Dance like a diva


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A special set of banners were created to promote the new "Glow" flavor for VitaminWater in the US. The star? Ellen DeGeneres, dancing like a diva.

See some wireframes below:

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Some people may say that having UX Designers put effort on a banner is almost a waste of time. 

Not really. Sometimes the experience that will be seen on a banner is so rich and full of variables and scenarios, that the UX department ends up being really helpful - to design those interactions and to highly raise the standards (in comparison to other banners that we see everyday). 

Especially when a banner has a rich webcam interaction, a huge media budget and a really loved celebrity featured on it.