People have different taste for cars - and Fiat respected that when launching the new version of their most popular car ever: the New Fiat Uno.
Different colors, tons of customizations and even a big set of stickers that could be added to the car on their online car customizer tool.
But what if people wanted to build their virtual cars in a much more simple way? Let's say... on Twitter.
Alright, and how do we do that using only Twitter native features?
That's when the UX Designer comes in. A Twitter background image that explains the rules, a combination of keywords for colors, another combination for stickers, and there you go.
"I want a yellow Uno with a Podium sticker on it. #mynewuno"
In a few seconds, the Uno's Twitter handle replies back with a twitpic of your car, just the way you asked for.